Flipkart has recently announced its much-awaited Big Billion Days (BBD) Sale 2025, but the official sale dates are still under wraps. Interestingly, the Fashion Pass for BBD is already live, showing validity from September 15 to September 30. This hints that Flipkart Plus members might get early access on September 14, followed by the regular sale for all users from September 15.
Flipkart seems to be building hype strategically—revealing perks like Fashion Pass first while keeping the actual sale date under suspense. This not only fuels curiosity but also ensures shoppers are already gearing up with Plus memberships and fashion deals well before the sale even begins.
Also Read: Flipkart Upcoming Sales
eCommerce sales have gained momentum in India and how. It has turned out to be a day-to-day affair, but during the sale season, shopping at the top eCommerce portals in India breaches an unprecedented high.
Amazon and Flipkart are the hottest eCommerce portals in India, and among the most important online sales in India is Flipkart’s Big Billion Days (BBD). Many industry experts believe that it is the single largest online sale in India.
Flipkart’s Big Billion Days is a yearly sale, and buyers look forward to the sale for many reasons. The sale is adored for the exclusive offers and discounts it offers. Besides, buyers come to know of the finer details of the sale through early leaks.
Fashion Pass: A new feature of Flipkart’s Big Billion Days (BBD)
Fashion Pass is a new feature now associated with Flipkart’s Big Billion Days (BBD) and creating a great deal of hype among consumers. It is a robust tactical, strategic, marketing, and branding move that is likely oriented towards customer acquisition. The number of online shoppers increases in India by the day. Amazon and Flipkart are the two main eCommerce portals that acquire customers. When a consumer gets a good service from an eCommerce retailer, they become loyal customers and do not like to switch one for the other.
Fashion Pass is listed just for Rs. 1 on RetailNet, which is Flipkart’s top seller. So, one does not pay much to buy it. However, Fashion Pass will give you a discount worth Rs. 100 on any one retail product that you buy on Flipkart.
Everyone will like to buy the Fashion Pass, but the primary use case is consumers who are apprehensive about online shopping. Fashion Pass will give him a fine head start. Besides, many affordable fashion items are available on Flipkart. Upon using the Fashion Pass, they will be priced next to nothing. A new consumer may want to configure his payment details, inspired by the Fashion Pass.
Flipkart Big Billion Days 2025 Expected Dates
It is almost time for Flipkart’s Big Billion Days (BBD) 2025! The time is right to gear up for sale by wishlisting items and buying a Fashion Pass worth Rs. 1. If you buy as soon as the sale begins, you will be able to buy your preferred items before the inventory is exhausted.
Even though the sale begins on 15th September 2025 for everyone, Flipkart Plus members get early access, starting 14th September 2025.
Details of the Rs.1 Fashion Pass
A single consumer may purchase only a single Fashion Pass available on Flipkart and redeem it only for a single order. He’ll receive a flat discount worth Rs. 100 on the final cart amount.
The validity of the pass is for the sale that lasts from 15th September to 30th September. Only limited passes are available, so it is prudent to act fast. You can buy the pass here, but it will also be available in the “My Rewards” section on the Flipkart application when you visit Flipkart during the sale.
It is important to note that the pass will not be shipped physically but will be mapped automatically to your Flipkart account. So, it is a digital voucher code and not a physical voucher code. The pass falls under the beauty & spa category and is available for all fashion products.
Please note that we came across all information about the pass shared in this article through our own research. No notification associated with the same has been shared by Flipkart. All buyers looking forward to Flipkart’s Big Billion Days (BBD) 2025 should be aware of the pass benefits to make the best of their shopping experience on Flipkart. Stay tuned for more information about passes in other categories!
