After using this phn for past 3 months, I am writing this long time rivew, If you want to buy any phn Under 25K segment there is many option now , there is Moto edge 40Neo , Oneplus Nord CE3 , Realme 11 pro which are decent phones with 1 or 2 cons , It is upto you what is your top 3 preference, for me its Display ,Camera and Processor , Now coming to Iqoo Z7 pro , lets count it pros -1. Display :- 6.78 inch beautiful Curved AMOLED 120Hz with 1300 nits peak brightness , Screen is very bright , punchy AMOLED colors , Smooth animation , fast UI , and no lagging or frame drop in my usage, also HDR Supported in Youtube Netflix ,Amazon everywhere .Moto Edge 40 Neo has also similar Curved AMOLED with small screen size of 6.55 inches , supports 144Hz and 1300 nits peak brightness with a punchy color science, and HDR only supported in YouTube, not in Netflix or amazon both Oneplus and Realme have peak brightness of only 900 nits and 950 nits respectively , which can be a issue in direct sunlight use , Nord CE 3 is flat AMOLED , not curved2. Camera : Usually I don't believe in megapixels and numbers , you need a good Rear main camera (64MP OIS) and good front camera (16MP) , which it has , Z7 pro will give you very balanced picture with attractive Social media ready pictures and Best PORTRAIT mode pictures and Best NIGHT Mode pictures in this price range, yes Ultrawide camera is missing , but what will you do with those useless 8MP and 2 MP secondary cameras, if the main camera is not upto the mark , this phone is for my wife , she liked the Front camera also very much .If you love to shoot on Ultrawide camera then go for Edge 40 Neo or Nord CE 3 , Edge 40 neo rear camera is very very over saturated punchy colors , not everyone cup of tea , oneplus camera is also not very eye-catching, Portrait mode edge detection not perfect in any phone except Iqoo, very average camera quality in Oneplus, Megapixel is not everything you can realize after seeing that 100MP main camera in realme, it's very average , for Video every phone has max support upto 4K 30fps with OIS which helps in stable footage, here also Iqoo has the balanced output , Moto has that punchy Saturated colour science, every phone Front camera video support max to 1080p except Edge 40 neo which support 4K30fps , so choose accordingly.3. Processor - Dimensity 7200 is a very fast processor (very near of Snapdragon 888 and Snapdragon 870) based on Mediatek's 4nm fabrication , which helps not only in Powerful gaming but also in battery consumption, for gamers I will recommend to watch youtube reviews before purchasing , because I did not tested any game, but for my Moderate to heavy use, i never faced any stuttering or heating or lagging , phone is very smooth , fast and responsive with 120Hz always enabled , if you keep refresh rate to auto switch then also it is very smooth. this processor keeps the phone very cool for its Liquid Cooling Vapour chamber.4. Battery & Charging :- Yes, many people including me has hesitated for 4600mAh , but what a tremendous battery Optimization in this phone ,it will easily beat all the 5000mAh phones in this price range, maybe because of DM 7200 and it's 4nm process , In battery backup it will easily last for 1 day ( 7-8 hours screen on time) in my moderate to heavy use, if you are light normal user than 1.5 day (9-10 hrs SOT) makes it easily better than the any other phones in this price segment ,66W fast charging is also enough for me , I know many people will be looking for more fast charging , but they don't know that fast charging actually harming your phone's battery health. so 66W charging is enough for your phone, It takes 45-50 min to full charge, which is acceptable .5. Service Center - Many of you already know Iqoo is sub brand of Vivo and it uses all 650+ Vivo service centers all across the country, so after sale services of all Iqoo phones is also very good , I already checked some youtuber all brand service centers reviews , and Vivo Iqoo is always good in thatNow coming to cons, it is neatpicking as cons are very subjective for anyone, it is not a very big issue for everyone ,1. Ultrawide camera :- If you use Ultrawide camera very much, very frequently then you should avoid this phn , but in this price range most of the phone offers 8MP Ultrawide camera (except Edge 40 Neo 13MP which is also average ,) with inconsistent pictures ,very inaccurate colors , picture will be not sharp , average picture quality, ultrawide camera doesn't offer 4K video recording etc etc..2. Sound :- It has Mono Speaker which is obviously loud and crystal clear , for those who use phone without headphone or earbuds, Dual speaker is very important nowadays , for me who didn't use dual speaker phone earlier , it is not a big deal , actually I liked this phone speaker as compared to my previous phn, Most of the time i use headphone with my phone , and i don't prefer to disturb others with loud sound of my phone , Edge 40 Neo has best Speaker quality , and Both Oneplus and Realme has dual speaker which has decent output.3. OS :- Funtouch OS 13 is very improved and stable now as compared last 3-4yrs back , but has many bloatwares (which can be uninstalled), Hot apps and Hot games (which can be diasbled) , one need to turn off the notification of all vivo browser Iqoo services otherwise it can be annoying , but as per twiter and youtube Funtouch OS 14 will come in this phone in next month, which will be bloatware free and will be buttery smooth animation and fast UI experience . Accodring to me my UI Preference will be OxygenOS > MyUX (Moto) > FuntouchOS (for its customization and smooth UI) > RealmeUI (comes with most ad & Bloatwares)Verdict : - As of now no other phone launches in this price category which is very ahead of this phone , Oneplus Nord CE 3 will be 2nd best choice for me , overall a decent phn in this category but i was looking for Curved AMOLED and best Camera quality which this phn lacks, Edge 40 Neo has very mixed reviews with heating issue and battery issue and so saturated camera output which is not my taste, Realme is a okay okay phone , Good Display but average camera and average performance with ticking all the boxes but a average phn which is not coming top in any department.